They’re working with us
What we do for brands
We guide advertisers through every stage of the agency relationship — from selection and onboarding to evaluation and long-term optimization.
Agency Remuneration
We benchmark and optimize remuneration models to ensure fairness and transparency for both parties.
Tenders
Independent guidance for public and private tender processes, ensuring fair evaluation and the right agency match.
Agency Ecosystems
We map and optimize your full agency ecosystem to ensure every partner adds maximum value.
Agency Evaluation
Structured evaluations that strengthen the agency-advertiser relationship and surface actionable improvements.
Agency Selection
We guide the full pitch process from briefing and longlist to final selection for creative, media, and KMO pitches.
Agency Operational Model
We help define clear workflows, roles, and governance between your teams and agency partners.
How we help agencies
Since 2008, PitchPoint has been Belgium's leading reference for optimizing agency-advertiser partnerships. From agency selection and ecosystem analysis to evaluation and remuneration models.
Agency positioning
We help agencies define and communicate their unique strengths to stand out in a crowded market.
Agency trends
Stay informed with the latest developments in the agency landscape, from new collaboration models to industry benchmarks.
How to pitch
Practical guidance to help agencies craft more compelling pitches and increase their win rate.
COLLAB
Our evaluation tool that helps agencies understand how their clients perceive the partnership, and where to improve.
Tools we’ve created to answer your questions
We also create tools to help you better understand yourself and your agency partner
Laser-focused on creating meaningful partnerships
Every agency-advertiser relationship is different, but the fundamentals of what makes them work aren't. We help brands find the right agency, set up the right collaboration model, and keep the partnership performing over time.
